I’m Michiel. I work on digital products for the parts of a business that are usually hardest to untangle: data, operations and the people in between.
Understand the real work, then make the system around it clearer.
A connected platform for promotional products. The current work brings supplier feeds, product information, digital assets, commerce and customer workflows into a shared system. It is designed around the challenge of normalizing data from 75+ suppliers while letting customers manage their own catalogs.
An inspection workflow that connects what happens on site to what the client receives. Chapters and subchapters, photos, condition scores, report writing and client questions belong in one clear path, whether the inspector is at a desk or in the field.
A practical mobile experience for a busy salon in Krabi: add a sale, check bookings, see money and commissions, and keep the team in view. The design starts with the daily decisions the owner and staff need to make.
Notes from the messy middle. The latest pieces sit alongside, with their original dates.
All writing →Dart Tracker is on the App Store. Other live projects cover publishing, travel planning and local experiences.
My background is in software development and running events. Events teach you quickly whether a process works when people, time and details all collide. I bring that same test to digital products.
Outside the screen, I’m usually looking through a camera, finding a new place or heading toward the mountains. Curiosity is part of the work.